writing

Yardsticks

Mar 2026

In 1951, CIA analysts unanimously agreed a Soviet invasion of Yugoslavia was a “serious possibility.” When Sherman Kent asked his colleagues what odds they’d had in mind, answers ranged from 20% to 80%: we’re not very good at thinking in numbers 1.

The problem runs both ways. Vague words fail to map to numbers; that’s Kent’s case. But numbers also fail to map to intuition. A billion seconds means nothing to most people; “one career” means something to everyone. The original yardstick was Henry I’s arm: the distance from his nose to his outstretched thumb 2; probably legend, but it lasted centuries because a body is easier to picture than a number. The “yardsticks” below do the same thing; swap raw figures for a vacation, a Porsche, a pregnancy.

Money

Imagining 10x your wealth is hard; imagining everything costing a tenth is easy. A Porsche 911 at $10,000. 3

Odds

Per try

Per lifetime

Time

Speed

Latency at Human Scale

If a CPU cycle were one heartbeat (0.5s): 29

Distance

Data

Energy

Volume

Quantities

Correlation (r)

How much does knowing X help you guess Y? Square r to find out: r = 0.68 for height and weight means r² ≈ 0.46, so if you know someone’s height, you are almost halfway to their weight.

Below 0.3 the relationship is weak; above 0.8, each variable nearly determines the other.

Reliability 48

NinesDowntime/yearDowntime/day
90%37 days2h
99%4 days14m
99.9%9h1m
99.99%52m8s
99.999%5m<1s
99.9999%31s86ms

Deaths

  1. Kent, “Words of Estimative Probability,” 1964

  2. Try it; nose to thumb is surprisingly awkward. The earliest account, William of Malmesbury’s Gesta Regum Anglorum, actually says Henry standardised the ell, not the yard, using “the measure of his arm.”

  3. A 2026 911 Carrera lists at $129,950, so a true tenth is $13,000; $10,000 is the same number rounded to one significant figure, the right precision for a daydream.

  4. Median UK full-time pay was £39,039 a year and £19.67 an hour in April 2025 (ONS). To make a pound buy a minute you would need to earn about £120,000.

  5. The 4% rule turned upside down. Bengen’s 1994 study found a portfolio drawn at 4% survived every 30-year window in the historical US record; invert 4% and you get the 25× that usually gets quoted, with 30× the cautious end. Cutting your spending works on both sides of the sum at once.

  6. Two soft numbers multiplied together: Google’s index at “about 400 billion documents” and a $1.775 trillion FY2025 deficit (CBO). $5 × 400 billion ≈ $2 trillion, so the yardstick survives an order of magnitude of error in either input.

  7. The tenth-richest person’s $150 billion over a 40-year working life is $120 a second; bending down takes two or three seconds, so the note is worth less than the time. Wealth is a stock and the rate is a fiction.

  8. 50.73% at 23 people, 47.57% at 22. People guess far too low, because they picture 22 comparisons against themselves rather than the 253 pairs in the room.

  9. Three to four monozygotic twin births per thousand, almost everywhere it has been measured; fraternal twinning swings from about 6 per thousand in Asia to 40 in parts of Africa.

  10. The National Hole-in-One Registry says 1 in 12,500 for an amateur and 1 in 2,500 for a professional. The average golfer who gets one waits 24 years for it.

  11. The distribution is not what people expect: most deaths are experienced jumpers under a working parachute, and tandem students, who are the ones actually frightened, are safer still.

  12. The average British commute runs 1,007 miles a year, at 2.7 deaths per billion miles: 1 in 368,000. A year of driving to work costs about what one skydive costs, and neither feels remotely like the other.

  13. The risk per passenger, not per flight: IATA records one fatal accident per 5.6 million flights across 2021—2025, and most fatal accidents leave survivors.

  14. The median of thirteen major draws rounds to 1 in 100 million. Buying two tickets doubles your chance. Buying one a week for a century does not get you anywhere near even odds.

  15. If everyone alive had shuffled a deck once a second since the Big Bang, they would still be forty orders of magnitude short of covering the possibilities. 52! is a perfectly precise quantity that means nothing at all until you unpack it.

  16. One US lifetime holds a 1 in 100 chance of dying on the road (National Safety Council) and 1 in 4,000,000 of dying to a shark; the everyday risk beats the exotic one by four orders of magnitude. Britain is roughly five times safer.

  17. The US National Weather Service puts the lifetime odds at 1 in 15,300 counting injuries, 1 in 79,746 counting deaths alone. These are population averages: an outdoor worker in Florida and an office worker in Manchester do not share a risk.

  18. The International Shark Attack File gives 1 in 4,332,817 over a US lifetime. Figures in the hundreds of millions are annual, not lifetime. Sharks kill five people a year worldwide while people kill roughly 100 million sharks.

  19. About 5,000 meteorites reach the ground each year; a 100 m² house over an 80-year life comes to about 1 in 13 million. Multiplied by the billion-odd houses on Earth, that is a hit somewhere once a year, roughly how often it is reported.

  20. 11 days, 13 hours, 46 minutes and 40 seconds; pleasingly, it lands almost exactly on a fortnight’s holiday.

  21. Gladwell’s rule, from Ericsson, Krampe & Tesch-Römer’s 1993 study of violinists. Ericsson objected for years: 10,000 was the average accumulated by the best group by age 20, not a threshold.

  22. 31.7 years, so a 30-year career is a shade under. A million seconds is a holiday and a billion is a working life; the factor of a thousand between them is the whole point.

  23. Global life expectancy at birth was 73.3 years in 2024 (UN World Population Prospects 2024); the rich-world figure is roughly 80. These are period estimates; a child born today will probably do better.

  24. The oxygenated atmosphere has about 1.08 billion years left (Ozaki & Reinhard, 2021). The mechanism is CO₂ starvation, not heat: as the Sun brightens, silicate weathering draws carbon dioxide below what photosynthesis needs, and oxygen collapses.

  25. 4.54 ± 0.05 billion years, from lead-lead dating of meteorites; Patterson’s 1956 measurement has survived seventy years of refinement almost unchanged.

  26. 13.787 ± 0.020 billion years from the Planck 2018 results; measurements that climb the local distance ladder give a faster expansion rate and so a younger universe.

  27. A handgun round leaves the muzzle at 350—400 m/s, so a millisecond carries it about 40cm.

  28. Sarah, at Cincinnati Zoo, ran 100m in 5.95 seconds, with a radar peak near 27 m/s. Wild cheetahs are slower: across 367 tracked hunts in Botswana the mean top speed was 14.9 m/s.

  29. Scaled ×10⁹ from Jeff Dean’s “Latency Numbers Every Programmer Should Know”; the ratios are the durable part, the absolute figures roughly 2012 vintage.

  30. 384,400km on average; the equator is 40,075km, so the Moon is 9.6 laps. 2

  31. About 500 words at roughly five characters each, one byte per character. This footnote is around 300 bytes.

  32. The current-article dump enwiki-latest-pages-articles.xml.bz2 was 25.6GB in August 2026: English text only, compressed, with no images and no edit history.

  33. 3.1 billion base pairs at two bits each, 1.5GB for the pair you actually carry. Stored as a diff against a reference genome, the part that makes you you is a few megabytes.

  34. The banana equivalent dose is a teaching device; the body holds potassium at a fixed concentration, so eating a banana does not raise your radiation dose.

  35. A 51g Mars bar is 228 kcal; walking burns roughly 250 kcal an hour for a 70kg adult. The eating takes ninety seconds.

  36. A cubic metre of water is a tonne, which is why a fish tank that size needs a thought about the floor.

  37. Not a coincidence but a definition; the kilogram was fixed as the mass of a litre of water at 4°C in 1799.

  38. The average English secondary school held 1,054 pupils across Years 7—11 in 2022/23, which is about 200 a year group.

  39. The useful direction is the reverse: when someone quotes a rate in ppm, ask how many seconds of a fortnight that is.

  40. 69.3 million at mid-2024 (ONS). The figure has moved fast, so the “67 million” most people carry in their heads is about five years out of date.

  41. Diener & Oishi, 2000. A within-country figure; across countries the correlation between income and life satisfaction is far stronger, around 0.6 to 0.8.

  42. Kobrin et al., 2008: 0.35 among enrolled students, rising to 0.53 once corrected for range restriction.

  43. Pearson & Lee, 1903, father to son. The pattern is what Galton, 1886 named regression to the mean: tall fathers have sons taller than average but shorter than themselves.

  44. Silverman, 2022. Within a single sex the correlation drops; much of what height tells you about weight is telling you whether you are looking at a man or a woman.

  45. Bouchard et al., 1990, the Minnesota Study of Twins Reared Apart. Separated twins were mostly placed in similar homes, the standard objection to a clean heritability estimate.

  46. Bouchard & McGue, 1981, a review of 111 studies. 0.86 is close to the reliability ceiling of the tests themselves, so identical twins raised together score about as alike as one person tested twice.

  47. Roth et al., 2013. People report their height accurately relative to each other while systematically rounding themselves upward.

  48. Rounded to the nearest whole unit.

  49. A full widebody is about 200 lives. The Aviation Safety Network counted 548 deaths in 2025, the worst year since 2018; even that bad year is one crash every three months at widebody scale.

  50. 132 million births and 63 million deaths in 2025 (Our World in Data), or about 360,000 and 170,000 a day. Roughly two births for every death; the remainder is population growth. 2