writing
Yardsticks
Mar 2026
In 1951, CIA analysts unanimously agreed a Soviet invasion of Yugoslavia was a “serious possibility.” When Sherman Kent asked his colleagues what odds they’d had in mind, answers ranged from 20% to 80%: we’re not very good at thinking in numbers 1.
The problem runs both ways. Vague words fail to map to numbers; that’s Kent’s case. But numbers also fail to map to intuition. A billion seconds means nothing to most people; “one career” means something to everyone. The original yardstick was Henry I’s arm: the distance from his nose to his outstretched thumb 2. The story is probably legend, but it lasted centuries because a body is easier to picture than a number. The “yardsticks” below do the same thing; swap raw figures for a vacation, a Porsche, a pregnancy.
Money
- £1 ≈ 1 minute of median UK work (~£35k/year)
- $100k/year: $50/hr, $0.83/min (2,000 working hours)
- A coffee a day (£4): ~£1,500/year
- $10 tax on every webpage: US deficit (~$10 trillion)
- Imagining 10x your wealth is hard; imagining everything costing a tenth is easy. A Porsche 911 at $10,000.
- Bill Gates (~$50/second): picking $100 off the floor is a bad trade
Odds
- Full house in poker: 1 in 693
- Four-of-a-kind in poker: 1 in 4,164
- Struck by lightning: 1 in 576,000
- Winning a 6/49 lottery: 1 in 14,000,000
- Shark attack death: 1 in 300,000,000
- Same birthday in a room of 23: ~50% (most people guess far higher)
- Meteor hits your house: 1 in 182,000,000,000
Time
- A vacation (12 days): 1,000,000 seconds
- Working year: 260 days
- 10,000 hours (the mastery cliché): ~5 working years
- A career (30 years): 1,000,000,000 seconds
- Human lifespan: ~79 years
- Earth remains habitable: ~1.1 billion years
- Age of the Earth: ~4.5 billion years
- Age of the Universe: ~13.8 billion years
Speed
- Bullet travels 4cm: 1ms
- Cheetah runs 200m: 11s
Latency at Human Scale
If a CPU cycle were one heartbeat (0.5s):
- L1 cache: 1 heartbeat (0.5s)
- Branch mispredict: a yawn (5s)
- L2 cache: a long yawn (7s)
- Mutex lock/unlock: making instant coffee (25s)
- Main memory: brushing teeth (100s)
- Compress 1KB (Zippy): a TV episode (50m)
- Send 2KB over 1 Gbps: lunch to dinner (5.5h)
- SSD random read: a weekend (1.7d)
- Read 1MB from memory: a long weekend (2.9d)
- Datacenter round trip: a short holiday (5.8d)
- Read 1MB from SSD: two weeks off (11.6d)
- Disk seek: a university semester (16.5w)
- Read 1MB from disk: a pregnancy (7.8m)
- Packet CA → Netherlands → CA: a bachelor’s degree (4.8y)
Distance
- Sprint in 10 seconds: 100m
- Down the street: 1km
- London to Edinburgh: ~650km
- Earth to Moon: ~384,000km — about 10 laps of the equator
Data
- A page of text: ~2KB
- The whole of Wikipedia: ~22GB — fits on a cheap USB stick
- Human genome: ~1.5GB — smaller than a film download
Energy
- A banana: ~100 calories; also ~0.1 μSv of radiation (the “banana equivalent dose”)
- A Mars bar: roughly one hour of walking
Volume
- 1 cubic metre: a large wardrobe
- A litre of water: 1kg (the metric system’s party trick)
Quantities
- A school year group: ~300
- Ryanair 737: 189 seats
- Wembley Stadium: 90,000
- 1 second in 12 days: one part per million
- People in the UK: 67 million
- People on Earth: 8 billion
Correlation (r)
How much does knowing X help you guess Y? Square r to find out: r = 0.68 for height and weight means r² ≈ 0.46, so if you know someone’s height, you are almost halfway to their weight. Below 0.3 the relationship is weak; above 0.8, each variable nearly determines the other.
- 0.13: Income and happiness (within a country) 3
- 0.43: SAT total and college GPA 4
- 0.50: Parent-child height 5
- 0.68: Height and weight 6
- 0.76: Identical twins’ IQ, raised apart 7
- 0.86: Identical twins’ IQ, raised together 8
- 0.96: Self-reported vs. measured height 9
Reliability 10
| Nines | Downtime/year | Downtime/day |
|---|---|---|
| 90% | 37 days | 2h |
| 99% | 4 days | 14m |
| 99.9% | 9h | 1m |
| 99.99% | 52m | 8s |
| 99.999% | 5m | <1s |
| 99.9999% | 31s | 86ms |
Deaths
- One plane crash a week: ~10,000 deaths a year
- Deaths per day: 148,000
- Births per day: 296,400
Footnotes
-
Try it; nose to thumb is surprisingly awkward. Sources can’t even agree on which digit — some say thumb, others index finger, others middle finger. The earliest account is William of Malmesbury’s Gesta Regum Anglorum (c. 1125), which actually says Henry standardised the ell, not the yard, using “the measure of his arm.” The nose-to-fingertip version is a later embellishment. ↩
-
Rounded to the nearest whole unit. ↩