writing

Yardsticks

Mar 2026

In 1951, CIA analysts unanimously agreed a Soviet invasion of Yugoslavia was a “serious possibility.” When Sherman Kent asked his colleagues what odds they’d had in mind, answers ranged from 20% to 80%: we’re not very good at thinking in numbers 1.

The problem runs both ways. Vague words fail to map to numbers; that’s Kent’s case. But numbers also fail to map to intuition. A billion seconds means nothing to most people; “one career” means something to everyone. The original yardstick was Henry I’s arm: the distance from his nose to his outstretched thumb 2. The story is probably legend, but it lasted centuries because a body is easier to picture than a number. The “yardsticks” below do the same thing; swap raw figures for a vacation, a Porsche, a pregnancy.

Money

Odds

Time

Speed

Latency at Human Scale

If a CPU cycle were one heartbeat (0.5s):

Distance

Data

Energy

Volume

Quantities

Correlation (r)

How much does knowing X help you guess Y? Square r to find out: r = 0.68 for height and weight means r² ≈ 0.46, so if you know someone’s height, you are almost halfway to their weight. Below 0.3 the relationship is weak; above 0.8, each variable nearly determines the other.

Reliability 10

NinesDowntime/yearDowntime/day
90%37 days2h
99%4 days14m
99.9%9h1m
99.99%52m8s
99.999%5m<1s
99.9999%31s86ms

Deaths

  1. Kent, “Words of Estimative Probability,” 1964

  2. Try it; nose to thumb is surprisingly awkward. Sources can’t even agree on which digit — some say thumb, others index finger, others middle finger. The earliest account is William of Malmesbury’s Gesta Regum Anglorum (c. 1125), which actually says Henry standardised the ell, not the yard, using “the measure of his arm.” The nose-to-fingertip version is a later embellishment.

  3. Diener & Oishi, 2000

  4. Kobrin et al., 2008

  5. Pearson & Lee, 1903

  6. Silverman, 2022

  7. Bouchard et al., 1990

  8. Bouchard & McGue, 1981

  9. Roth et al., 2013

  10. Rounded to the nearest whole unit.